Campaign Performance: I have effectively run a campaign in the Search Network. I have improved the CTR of the Ads at a very higher rate & improved quality score as well. The call to action for this project was filling the ‘Get Your Free Quotes Today ‘for which we got around 58 Leads within a month.

Ad sets CTR Performance, Conversion and quality score of ‘Health Insurance ’ Campaign:
We have achieved 58 leads in the last 30 days.
We applied various techniques like daily basis keywords research, making different – different ad copies for testing purpose to analyze that which ads is performing well , also added negative keywords and checked that from where the conversion is coming whether from mobile Devices, Desktop device & tablet, according to that I increased the bid. I have applied sitelink, Callout and Structured snippet extension.

Ad Group Performance

Device Preferences

Sitelink Extension

Callout Extension

Structured Snippet Extension
Ads Content and Performance of “Health Insurance“ Campaign:
Here is the screenshot of the performance of the ad in the campaign.
