Everything You Need to Know for a Compelling SalesCopy
A compelling sales copy is not merely a description that lets the customer know about the features and benefits of the product but there is a need to put a connection in that sales copy that points towards the unique feature and links the customer’s need to the solution you are offering.
The solution might be that your product is solving a problem for example if you are selling a power bank, you are saving the people from getting their mobile battery dead OR your product might be saving time and money, which very much attracts the customer.
A GUIDE TO THE BASICS OF COMPOSING AN EFFECTIVE SALES COPY
Let’s dive a little deeper and be more specific as we are going to stick to Amazon while discussing product listing creation or sales copy of your product. Before discussing the individual parameters, we need to know what an Amazon listing consists of.
Amazon product listing consists of a title telling the customer what your product is, 5 bullet points and a description that may include EBC (Enhanced Brand Content, also known as A+ Content), which includes keywords that are highly relevant to your product.
Now let’s have a deep dive and discuss the individual parameters, how they are written, what is their significance and what is the right strategy.
TITLE of product :
Title of product, as most of us know, is the heading that actually lets the customer know that what the product is. As far as Title is concerned, it is the most important and critical part of the listing as the keywords in the title hold more importance than anywhere else in your product’s sales copy.
It is to be kept in mind that only first 77 characters of the title are shown on the mobile therefore all the necessary information relevant to your product MUST come in this character limit to have a higher chance of attracting customer.
CANONICAL TITLE :
Amazon picks random words from your title and makes a URL that can lead the customer to your product and can help you increase your visibility on google.
This visibility can be enhanced greatly if you make your title CANONICAL and tell Amazon to choose those exact keywords that the customer is typing so that the customer lands in your store, which ultimately increases your visibility on google search results as well as amazon.
BULLET POINTS :
Bullet points hold great importance when it comes to highlighting the distinct or unique features while writing a compelling product listing, as this is the area where you are going to convince the customer to have your product bought instead of your competitor. Please bear in mind that you have to stay positive while writing a sales copy even if you are trying to highlight a distinct feature that your competitor is NOT offering, hence avoid using NO, NOT, DO NOT, DOES NOT words in your listing, though it be title, bullets, or description.
There is a sequence that should be followed while writing an effective product listing, for instance, those features that people are searching for and prefer the most, should be highlighted in earlier bullet points. So here is a GENERAL sequence of bullets that can lead you to come up with an exquisite product listing.
Having 2000 characters for the description we have to write a description that convinces your customer to buy your product. The best practice is to divide the whole description into 3 parts,